The Love Bracelet

Flipping through the New Yorker last night, I happened to notice a full-page ad for a jewelry line from Cartier. Normally, such things wouldn’t catch my eye. But here’s the jewelry they were advertising:

Yes, this is a bracelet that is screwed onto your wrist by a lover, who then wears the mini flathead screwdriver around their neck. The caption on the original ad read: “How far would you go for love?”

If you visit love.cartier.com, you can check out some even more obviously kinky bracelets, like this:

Doing a little research, it looks like these bracelets have been around since the 70s. They were designed, of course, to show the world you were “locked” into a relationship. They’ve had a renewed surge of popularity among celebs and other rich people who can afford to pay six or seven thousand dollars for one. The question, of course, is whether or not the folks wearing these pieces think of them as simply another piece of jewelry or a symbol of bondage. (My guess is the former. But then, most people wearing wedding or engagement rings don’t think of those as symbols of “bondage,” either…)

It’s a bit of a trip to realize that while all my conversations with my partner about a bracelet or collar to wear have stressed the necessity of keeping it subtle and inconspicuous, it’s considered pure fashion to wear a piece of metal very obviously locked around your wrist — as long as it’s the right brand.

1 comment so far

  1. meta on

    I came across this bracelet a few months ago when my Master and I were looking for something to symbolize my slavery. We ended up with something more subtle and something less expensive! Intriguing though, isn’t it?


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